E-Commerce Manager

E-COMMERCE MANAGER

at Strizze - STRIZZECAREERS (View all jobs)

NEW YORK CITY, NEW YORK, USA

About the Role 

The E-Commerce Assistant Manager will interact mostly with merchandising functions to manage all product configurations with content, web creative production coordination and improve customer experience to maximize conversion. 

Responsibilities 

  • Create and support online marketing strategy and own user testing for site wide marketing campaigns, email offers and refreshes. 
  • Work directly with internal creative team, owning briefings for new product launches, seasonal & promotional content to live across marketing channels and across the site.
  • Assist the point person at the brand responsible for all lower funnel direct response advertising. Work directly with external search, social, and affiliate agencies to ensure KPI goals are attained. 
  • Conduct final user testing and quality assurance processes on all new pages, applications, e- mails, offer codes and new products to ensure accuracy, browser compatibility and high-quality user experience. 
  • Develop and implement all email marketing programs and manage growth and maintenance of consumer database for both brand sites; continually seek ways to optimize email campaigns. 
  • Develop database segmentation plans to maximize ROI and engagement while minimizing opt- outs. 
  • Maintenance of offer/email calendar strategy .
  • Assist in the analysis of email campaigns and email optimization opportunities. 
  • Work with legal to finalize all email disclaimers and obtain final sign off.
  • Maintain and update library of email campaigns. 
  • Work with content team to create email campaigns and site assets to support email campaigns. 
  • Work with email provider to launch new technologies to improve communication relevancy. 
  • Conduct final user testing and quality assurance processes on all new email pages, emails, and offer codes to ensure accuracy, browser compatibility and high-quality user experience. 
  • Notify team of changes that affect email/content/merchandising strategy. 
  • Monitor customer feedback to gather information on changes necessary to site. 
  • Communicate ongoing elements of site with internal and external stakeholders (e.g. marketing managers, email team/customer service, operations). Notifying the teams of new promotions, changes to marketing calendar and updates from brand. 
  • Maintain and distribute the team calendar and promo calendar up to date and letting the team know of any changes. 
  • Work with senior team members to resolve escalated Customer Service issues. 
  • Collect, organize and analyze data on consumer behavior, site performance, inventory, offer codes, surveys and domain sales. Provide consistent timely reports with key learnings and summary of recommendations. 
  • Perform analysis on product selling to aid in merchandising strategy. 
  • Maintain on-site search workbench to ensure products are found and consumers are given the best possible user experience. 
  • Assist the Director of E-Commerce with adhoc tasks and executive requests. 

Required Skills 

  • Bachelor’s degree in marketing, e-commerce, business, or related field 
  • 4+ years of Apparel E-Commerce related experience 
  • Strong understanding of the digital media world, including Google and Facebook advertising, KPIs, targeting, best practices, and best-in-class content 
  • Highly detail oriented, with a strong ability to multi-task. Embraces both big picture objectives and follows-through on details 
  • Ability to manage timeline and to manage internal project resources 
  • Excellent at scheduling with a talent for pushing the project along, keeping everything on track. 
  • Positive, committed attitude 
  • Web usability, User Experience, QA testing, and Microsoft Office 
  • Adobe Photoshop experience a plus 

Benefits: 

  • Employee Discount. 
  • Full health care coverage. 
  • Dental and vision coverage. 
  • 401k Match. 
  • Catered lunches and company parties. 
  • Kitchen stocked with great snacks and drinks. 
  • Fun and friendly culture